Few months ago, the Chrome developers announced that in July 2018 will begin to mark as unsafe all HTTP pages. The "Not secure" icon appears in the address bar next to the URL.
This is an important innovation, because people are taught to avoid sites that have not installed a TLS certificate to encrypt traffic. After all, these sites really endanger users. For example, providers and other intruders can inject advertisements, cryptomayers and other malicious content into unencrypted traffic.
So, site with protection and traffic encryption are recognized as the normal.